The Importance of LinkedIn

Within the Department of Communications and Media Arts, we are often told as students that LinkedIn can be an excellent platform to network and search for job prospects. Those of you who have taken the course “Human Communications” have probably done a project on exactly this. I thought I would come on here today to talk a bit more about the importance of staying active on the platform and sharing some tips on how to use it to your advantage. 

LinkedIn can not only be helpful to find job opportunities, but it can help you find mentors and connections within the field that you wish to enter. Within Communications and Media Arts, the more people you know the better! From professors to people who have the job you hope to obtain one day; all these connections can work as stepping stones to achieve your goals. Staying in touch with people can offer you insight and important advice as you move throughout your university experience. However, networking is not the only thing that can be helpful to keep in mind with LinkedIn. Below I have attached a list of a few tips to keep in mind as you use the medium: 

  • Complete your profile! The algorithm will prioritize those who have their profile completed. 
  • Target to your audience. Through buzzwords and interests that relate to future employers, and companies you hope to work for. 
  • Have a headshot that is professional and a banner that will set you apart. 
  • Don’t be afraid to make posts/comment on others’ posts (stay active).
  • It is a good idea to keep in touch with connections every few months. You never know when you might need their help or advice. 
  • Keep your profile up to date, and professional. 

Well, I hope this helps! The best thing to remember with LinkedIn is to stay active through posts, connections, and profile updates. The platform can help you throughout your undergraduate degree and afterwards as you seek to enter the workforce. Remember that LinkedIn also has amazing courses offered through LinkedIn Learning, for free, that can expand on these ideas and help you continue to advance. 

Have a great rest of your week everyone!